While the success of ‘Star Wars: The Force Awakens," was expected, the sheer speed
in which the movie burned through the record books is still stunning to behold. As a
result it shouldn't be a shock Disney DIS is priming the pump for an encore.
Disney's original plan for the "Star Wars" galaxy of films was to eventually return the
franchise to the summer season in which it first debuted. "Episode 8" was eyed to hit
theaters in May 2017, tied to the brand's 40th anniversary, but on Wednesday those
plans changed.
Now executives have decided not to fix what wasn't broken and keep "Episode 8" in the
December time-frame, which is also when this year's "Rogue One: A Star Wars" story is
slated to hit theaters.
The "Episode 8" shift makes complete sense from a financial stand point and Disney
being Disney it's not like investors have to worry about the studio not having a proper
replacement.
"Pirates Of The Caribbean: Dead Men Tell No Tales," which previously was slated for
July 2017, will instead move up to the now open Memorial Day weekend. The shift
actually helps Disney as next summer was already crowded for the Mouse house and
this will spread the studio's releases out which should make them all more profitable.
The news is less rosy for Disney's rivals as "Star Wars" moving to December puts it on
a collision course with rivals Warner Bros. and Fox FOXA. The Time
Warner TWX owned WB was planning to release Steven Spielberg's highly
anticipated "Ready Player One" film during that same weekend. Making matters even
more interesting was that was also the same frame where Fox was expected to release
its long-awaited "Avatar" sequel.
The James Cameron follow-up is expected to be a presence in theaters for each of the
next three years starting in 2017, but now one has to wonder if that plans remains on
track.
While Fox and Disney are separate entities, they do share a common interest in
"Avatar's" success. Disney is slated to open its massive "Avatar" themed add-on to its
Animal Kingdom theme park in 2017. It's safe this change in developments could ruffle
a few feathers between the two goliaths.
It's also important to note though that Fox has not officially slated "Avatar 2's" release
date yet, but it has been widely believed December 15th or December 22nd were the
odds-on favorite (the original came out on December 18th, 2009). With so many high-
profile films investors know traditional logic says something's got to give, but just what
remains to be seen.
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