The latest data from Ticker Tags provides some surprising insight into the booming popularity of a pair of adidas AG (ADR) ADDYY product lines. Ticker Tags monitors social media sites to identify trends by searching for words or phrases that are found together in social media content, such as tweets.
In the past 18 months, Twitter mentions of Adidas Yeezy Boost shoes, sponsored by Kanye West, have accelerated rapidly.
Since Yeezy Boost is a somewhat limited production, the popularity of the brand may not have much of an impact on Adidas’ bottom line. However, Ticker Tags also found that the company’s more mass produced shoe brand SuperStar is also gaining some major social media momentum.
With A-list celebrities such as Kylie Jenner and Gigi Hadid tweeting about SuperStar, Adidas may soon be the center of a major fashion trend.
Adidas rivals Nike Inc NKE and Under Armour Inc UA have ridden the trend in casual athletic wear to massive share price gains in recent years.
Disclosure: The author holds no position in the stocks mentioned.
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