As Tiny Homes Movement Gains Traction, Equity Lifestyle Positioned To Benefit

The latest data from TickerTags indicates the trend toward tiny houses has really gained some momentum on social media. A recent wave of popular reality TV shows featuring tiny homes has resonated with viewers and created some noteworthy buzz on social media.

TickerTags monitors social media sites to identify trends by searching for words and phrases that appear together in social media content, such as tweets.

In recent years, the social momentum behind the tiny houses phenomenon has been generated by the success of HGTV shows like "Tiny House Nation," "Tiny House Hunters," "Tiny House Builders" and "Tiny House, Big Living." The practicality of tiny home living seems to be resonating with the public.

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Social media mentions of “tiny home” are up 50 percent year-over-year, and sentiment is overwhelmingly positive.

For investors looking to capitalize on the trend, one company may be perfectly-positioned to capitalize on tiny homes in the near-term: Equity Lifestyle Properties, Inc. ELS.

Many potential tiny home buyers have run into legal restrictions and zoning issues when searching for places to set up a tiny home. For now, many tiny homes are going into RV park-like subdivisions. Equity Lifestyle is one of the few companies already experimenting with parks dedicated exclusively to tiny houses.

Disclosure: The author holds no position in the stocks mentioned.