Glu Mobile Could Be A Top Augmented Reality Play

Glu Mobile Inc. GLUU shares are up nearly 20 percent in the past month, but the rise of Nintendo Co., Ltd (ADR) NTDOY’s Pokémon GO may have changed the outlook for the mobile gaming company. There is certainly huge potential in augmented reality for game developers, and the success of Pokémon GO may result in increasing U.S. competition from Asian mobile gaming companies.

Agora Financial is among those that believe augmented reality will usher in a huge opportunity for Glu Mobile. The firm recently called Glu a “best in class augmented reality play” and issued a Buy rating and $3 price target for the stock.

Related Link: This Analyst Isn't Buying Into Pokémon GO's Success Just Yet; Maintains Sell Rating On Nintendo

Just last month, China’s Tencent Holdings Ltd TCTZF acquired an 84.3 percent stake in Supercell, maker of the popular "Clash of Clans" mobile game. Tencent’s increasing willingness to market in the United States could be good news for Glu.

Last year, Tencent bought a 14.6 percent stake in Glu, and Tencent has subsequently partnered with Glu to expand the market for popular Chinese mobile games to the West.

Online games accounted for more than half of Tencent’s $15 billion in 2015 revenue. The company now controls roughly 13 percent of the global gaming industry.

If Pokémon GO is any indication of the potential market for augmented reality, Glu Mobile could be in the perfect position to benefit.

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Disclosure: The author holds no position in the stocks mentioned.