Celsius Receives Bridge Financing

DELRAY BEACH, FL--(Marketwire - August 13, 2009) - Celsius
Holdings, Inc. (OTCBB: CSUH), owner of the brand Celsius®, the
Original calorie burning beverage, announced today that it received $1
million in bridge financing from CD Financial, LLC, a corporation
controlled by Carl DeSantis.

"We are very happy with the continued support from Carl and his group,"
said Jan Norelid, CFO of Celsius Holdings, Inc. "We have started to
negotiate a $7.5 million financing with CD Financial, which we hope to
finalize the financing in the next two weeks. We intend to utilize this
financing to implement new marketing initiatives as well as to expand
current marketing programs and for working capital."

Naturally refreshing Celsius contains no sugar, no preservatives, no high
fructose corn syrup, no aspartame, no artificial flavors, and very low
sodium -- a healthier alternative to energy drinks and other sugary sweet
beverages. Celsius drinks are powered by the proprietary blend of
ingredients, MetaPlusT, that includes Green Tea with EGCG, Ginger,
Caffeine, Calcium, Chromium, B Vitamins and Vitamin C. Scientifically shown
to raise metabolism over a three-hour period, consuming Celsius results in
a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) markets Celsius®, the original, great
tasting calorie burner that is backed by science, through its wholly-owned
operating subsidiary, Celsius, Inc. Celsius Inc., is dedicated to providing
healthier, everyday refreshment through science and innovation.
Information about Celsius
Holdings, Inc. is available at our
website. More information about Celsius, the original, great tasting
calorie burner, is available at http://www.celsius.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and
are considered forward-looking within the meaning of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements contain
projections of Celsius Holdings' future results of operations and/or
financial position, or state other forward-looking information. In some
cases you can identify these statements by forward-looking words such as
"anticipate," "believe," "could," "estimate," "expect," "intend," "may,"
"should," "will," "would," or similar words. You should not rely on
forward-looking statements since Celsius Holdings' actual results may
differ materially from those indicated by forward-looking statements as a
result of a number of important factors. These factors include, but are not
limited to: general economic and business conditions; our business strategy
for expanding our presence in our industry; anticipated trends in our
financial condition and results of operation; the impact of competition and
technology change; existing and future regulations affecting our business;
and other risks and uncertainties discussed in the reports Celsius Holdings
files from time to time with the Securities and Exchange Commission.
Celsius Holdings does not intend to and undertakes no duty to update the
information contained in this press release.