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Remedent Introduces GlamStrip, a Revolutionary New Device for Applying GlamSmile Dental Veneers

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DEURLE, BELGIUM and LOS ANGELES, CA--(Marketwire - August 14, 2009) - Remedent, Inc. (OTCBB: REMI), an international company specializing in the research, development,
and manufacturing of oral care and cosmetic dentistry products, has
introduced GlamStripT, a proprietary, patent-pending device for the
swift and easy placement of the company's world renowned GlamSmile dental
veneers.

GlamStip represents an evolutionary alternative to the company's original
tray technology by allowing for easier and more accurate placement of less
than a full set of dental veneers. The original tray is marketed worldwide
by Remedent and its major distributors and marketing partners, including
GlamSmile Australia and GlamSmile China. In the United States, Den-Mat
Holdings LLC, the world's largest producer and distributor of dental
veneers, markets the tray under the Lumitray brand for placing
Remedent-designed veneers.

The ultra-thin GlamStrip virtually eliminates all placement guesswork and
insures the highest quality placement in one singular motion. This makes
the new strip ideally suited for placing as few as two veneers at a time,
which can expand the usefulness and potential application of Remedent's
GlamSmile dental veneers. The new technology also makes it less costly to
deliver a veneer application kit to the dentist.

Remedent and Den-Mat have revised their distribution agreement to provide
Den-Mat with an option to manufacture and distribute GlamStip and make it
available to more than 10,000 U.S. dentists in Den-Mat's network. Upon
exercise of its option, Den-Mat will commit to certain minimum purchase
requirements of GlamSmile veneer-loaded LumiTrays or GlamStrips annually
with combined volume and pricing requirements similar to their previous
agreement with Remedent. (The brand name Den-Mat will use for the strip in
the U.S. has yet to be determined.)

"The revolutionary features and benefits GlamStrip offers both dentists and
consumers maintains our leadership as the most innovative provider of
professional dental solutions," said Guy De Vreese, CEO of Remedent. "About
60% of dentists currently offer veneers, and we believe the advantages of
this new device will expand the market for this procedure. In this current
economy, consumers are looking to less expensive alternatives, while
dentists want to attract more business and improve their bottom line.
Dentists also appreciate new technologies that make their jobs easier.
GlamStrip promises all this and more."

Steve Ziskind, the CEO of Den-Mat, added: "We found it amazing how well the
new strip performs for seating individual veneers in smaller groups of two
to three, and can see how this has the potential to dramatically expand the
market potential of our approach to applying dental veneers. We expect this
new technology, which takes virtually no training, to be enthusiastically
adopted by our network of LUMINEER dentists and build upon the success of
our LumiTray system."

The GlamSmile dental veneer system represents a major advancement in
cosmetic dentistry by creating perfect, easy-to-apply dental veneers. First
proven in Europe and debuting in the United States in the fall of 2007,
GlamSmile revolutionizes the traditional one-at-a-time, trial-and-error
method of applying dental veneers. Along with economic benefits for both
patients and dentists, the new technology addresses an expanding
multi-billion global market for dental veneers, while promising to change
the way cosmetic dentistry is practiced today.

GlamSmile is very different than traditional methods of creating and
applying veneers. The GlamSmile method requires no painful reshaping of
teeth or temporary placements like the traditional methods. This unique
feature plus other elements of the design results in less mouth trauma and
fewer office visits to complete.

Similar to Remedent's recently introduced FirstFit technology for bridges
and crowns (which will also be marketed in the U.S. by Den-Mat), the
GlamSmile system involves a simple process made possible by Remedent's
proprietary computerized dental laboratory workstation.

To create a new set of veneers, the dentist simply makes a standard dental
impression of the patient's teeth, which means no investment in specialized
equipment or training is required by the dentist. All production is done
offsite by highly trained dental technicians at an authorized Remedent
facility.

The dentist simply ships a single patient dental impression to a regional
Remedent dental laboratory where it is digitally scanned into Remedent's
proprietary CAD/CAM 3D modeling program. This state-of-the-art computerized
system replaces the traditional, hand-crafted wax model methods, and allows
technicians to work faster and more intuitively to produce dental veneers
with exceptional quality and precision, as well as exceptional thinness.

Traditional veneers, which are created entirely by hand, are thicker, and
therefore typically require 0.8 mm to 2.0 mm of healthy tooth structure to
be removed before taking a second impression required for the dental lab.
Otherwise, the veneers will extend the lips of the patient and create a
full mouth or horse-like appearance. However, with the contact lens-thin
GlamSmile veneer, no sensitive tooth enamel is removed and only about 0.3
mm is added to the surface of the tooth. This makes the GlamSmile process
virtually painless and less time consuming, and reduces a number of risks,
like potential infections or human error. This also means only one dental
impression is required with GlamSmile, and the exceptional thinness results
in a better overall appearance.

Once the GlamSmile veneers have been produced and adhered to the
custom-formed polymer-based tray or strip device by the lab technician, a
complete turn-key installation kit is returned to the dentist. The kit
virtually eliminates all placement guesswork and insures the highest
quality placement in one singular motion. Since all the veneers are applied
at once, rather than painstakingly placed
one-at-a-time, a dentist can expertly seat a full set of 10 ultra-thin
custom GlamSmile veneers with the tray device in less than an hour, as
compared to more than nine hours with traditional methods. The strip device
makes quick and accurate work when just one or two veneers are needed to be
applied.

For the dentist, the reduction in patient hours and more precise placement
translates into higher revenues per chair hour, fewer complications, and
better results for their patients. And at as little as one-third the cost
of traditional veneers, GlamSmile attracts more business to the dentist.

Developed by the company's dental research laboratories in Deurle, Belgium,
Remedent plans to offer the new GlamStrip on a worldwide basis, directly
and through exclusive distributors, beginning in the fall of 2009. For more
information, visit www.remedent.com.

About Den-Mat Holdings, LLC

California-based Den-Mat Holdings, LLC is a leading manufacturer and
marketer of advanced cosmetic and restorative dental products and
laboratory services that allow a dentist to preserve, restore and enhance
their patient's teeth typically without the requirement for anesthesia,
extensive cutting, drilling and tooth removal. This revolutionary type of
dentistry not only focuses on superior esthetic results, but on patient
comfort and convenience as well. Den-Mat's revolutionary LUMINEERS® BY
CERINATE® are porcelain veneers that offer a painless way to a
permanently whiter and perfectly aligned smile. LUMINEERS are the only
porcelain laminates that are strong, reversible, and have a proven record
of over 20 years of clinical success. The dentist applies these contact
lens-thin veneers to teeth without the need for the shaving and grinding
down of sensitive tooth structure that is common with traditional veneers.
Den-Mat is a unit of DLJ Merchant Banking Partners, a private equity
investment affiliate of Credit Suisse. For additional information, visit
www.denmat.com.

About Credit Suisse

As one of the world's leading banks, Credit Suisse provides its clients
with investment banking, private banking and asset management services
worldwide. Credit Suisse offers advisory services, comprehensive solutions
and innovative products to companies, institutional clients and high-net
worth private clients globally, as well as retail clients in Switzerland.
Credit Suisse is active in over 50 countries and employs approximately
40,000 people. Credit Suisse's parent company, Credit Suisse Group, is a
leading global financial services company headquartered in Zurich. Credit
Suisse Group's registered shares (CSGN) are listed in Switzerland and, in
the form of American Depositary Shares (CS), in New York. Further
information about Credit Suisse can be found at www.creditsuisse.com.

About Remedent

Remedent, Inc. specializes in the research, development, manufacturing and
marketing of oral care and cosmetic dentistry products. The company serves
the professional dental industry with breakthrough technology for dental
veneers, bridges and crowns which are recognized worldwide for their
technological superiority and ease-of-application. These products are
supported by a line of professional veneer whitening and teeth sensitivity
solutions. Headquartered in Belgium, Remedent distributes its products to
more than 35 countries worldwide. For more information, go to
www.remedent.com.

Statement under the Private Securities Litigation Reform Act of
1995

Statements in this press release that are "forward-looking statements" are
based on current expectations and assumptions that are subject to risks and
uncertainties. Such forward-looking statements involve known and unknown
risks, uncertainties and other unknown factors that could cause the
company's actual operating results to be materially different from any
historical results or from any future results expressed or implied by such
forward-looking statements. In addition to statements that explicitly
describe these risks and uncertainties, readers are urged to consider
statements that contain terms such as "believes," "belief," "expects,"
"expect," "intends," "intend," "anticipate," "anticipates," "plans,"
"plan," "projects," "project," to be uncertain and forward-looking. Actual
results could differ materially because of factors because of such risks
and uncertainties. For further information regarding risks and
uncertainties associated with company's business, please refer to the risk
factors described in the Company's filings with the Securities and Exchange
Commission, including, but not limited to, its annual report on Form 10-K
and quarterly reports on Form 10-Q.

 

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