Boulton Going to the Dogs With Paws in Philly

PHILADELPHIA, PENNSYLVANIA--(Marketwire - Aug. 17, 2009) - It worked in New York, Toronto and Tampa Bay facilitating over 1,000 shelter dog adoptions. Now best-selling author Marsha Boulton is bringing "Wally's Week" to Philadelphia Animal Welfare Society (PAWS) in the city synonymous with liberty and hope.

Named after Boulton's kid-in-a-dog-suit bull terrier, Wally, who inspired her pet-centric memoir "Wally's World: Life with Wally the Wonder Dog" (St. Martin's Press), anyone adopting a dog from PAWS between August 21 through August 28 will receive a quality canvas adoption gift bag filled with "Wally's Week" sponsors' goodies to smooth the transition from shelter life to forever home for dog and adopter. Each bag contains a copy of Boulton's book, yummy Wellness Natural Snacks for Pets and a half-a-dozen other useful items including biodegradable poop bags and a dog-training DVD from Animal Planet.

"I saw a window in the minor celebrity writing a book affords and decided to use it to good purpose," says Boulton who has written about the adoption program for actress Glenn Close's philanthrophic/ retail www.fetchdog.com website http://tinyurl.com/fetchdogWallyStory

Some shelters have reported adopting as many dogs in one "Wally's Week" as they usually do over an entire summer. The national executive of the ASPCA were so impressed with "Wally's Week NYC" they partnered with Boulton in Florida events through their "Mission Orange" initiative, aimed at creating humane communities nationwide. PAWS is one of "Mission Orange's" most successful animal welfare partners. More information about Ms. Boulton and "Wally's Week" to be had at www.marshaboulton.com.

INVITATION TO MEET AND GREET

The press in Philadelphia is invited to join Ms. Boulton and PAWS executive director Melissa Levy for the "Wally's Week" kickoff at the Radisson Plaza-Warwick Hotel's Tavern 17 from 5:30 - 7:00 p.m. on Thursday evening, August 20. Happily, this coincides with the Tavern's weekly "Yappy Hour," catering to dog-lovers and their companions on the patio. On this occasion, PAWS will be supplying the dogs and the Plaza-Warwick the libations and snacks for man, woman and dog alike. It will be tail-wagging fun and well worthy of the community's attention.