Chicago Nightclub Bottle Service Phenomena at Sound-Bar

CHICAGO, IL--(Marketwire - August 17, 2009) - Bottle service is a practice that has its
origins in Europe and has taken the US by storm in the recent years. The
way it works is that you have a personal bartender that makes your drinks
while you sit in a designated section at a table in a special often roped
off premier section or a VIP lounge
in the club. Instead of battling the crowd for a spot at the bar with no
place to sit, you have a server prepare you drinks at your table the way
you like them in a relaxed environment. Bottles of liquor, garnishes, ice
glasses and mixers are brought to the table after you order and the server
then makes your cocktail right in front of you to your specific liking.

This comes often at a premium, where bottles can range from $250 in a Chicago nightclub to upwards of $500
at hotspots in Vegas or NYC.

A bottle, often only 750 ml instead of 1000 ml used by the bartender, makes
about 15 drinks and with prices for drinks at $9 to $15 depending on the
venue this is hardly a bargain. As Rainer Zach, director of operations for
the Sound-Bar Group that owns Chicago
bottle service hotspots Y, Sound-Bar and Crescendo, explains, "There are good
reasons people are paying the premium. Our bottle service guests don't have
to wait in line when they get to the door, they get greeted by the host,
whisked past the line and brought to their table. They sit in the most
desirable area of the club, roped off and inaccessible for the average
patron. They don't mind paying extra for the special treatment. Seen and be
seen and the status to sit in the VIP section is what counts to them."

Zach, who made a name for himself managing fine dining establishments in
Manhattan, says that when he opened Y and Sound-Bar in 2004, he did it with
what he calls the "fine-dancing" approach, a word he coined from the
fine-dining term in the restaurant world.

Hailing from Germany and familiar with Bottle service from his early days
there, Zach figured that applying exceptional service to the bottle service
concept would be a winner. His success with Sound-Bar, Y and Crescendo and
the 50% total revenue that the bottle service clientele account for speak
for itself. "Even in this economy people are willing to feel special and to
receive exceptional service in a Chicago nightclub or a Chicago upscale lounge environment."

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