Hertz Acquires Automoti.com, Car Sales Technology

PARK RIDGE, NJ--(Marketwire - August 17, 2009) - Hertz Global Holdings, Inc. (NYSE: HTZ)
announced it has acquired the assets of Automoti Group, Inc., an online
marketplace for consumers to directly purchase used cars at discounted
prices. Automoti's end-to-end solutions are currently utilized by the
Hertz Rent2Buy program which enables consumers to rent a car for up to
three days prior to purchase. Terms of the acquisition were not
disclosed.

Mark P. Frissora, Chairman and Chief Executive Officer of Hertz, commenting
on the acquisition, said, "A key element to Hertz's reengineering has been
its fleet sales, with an overall strategy of diversifying the sales
channels used to sell vehicles. Automoti.com provides user-friendly
technology that will enable Hertz to leverage an e-commerce platform to
further develop our Rent2Buy program. By acquiring Automoti's technology,
we will now own the best online car sales system, enabling Hertz to
pre-sell vehicles while still on rent which will increase the revenue
earned per vehicle sold."

The transaction provides Hertz with the rights to the Automoti website and
technology platform and intellectual and tangible property pertaining to
the platform.

John Thomas, Executive Vice President, Global Supply Chain Management of
Hertz, said, "Hertz's newly developed Rent2Buy program is a fast-growing
retail sales channel designed to be customer friendly, with a 3-day,
try-before-you-buy test drive. Through Hertz Rent2Buy, we can extend our
product offering by providing customers with a financially attractive
solution for purchasing late model used vehicles in a simple, streamlined
way."

Car buyers interested in a quality, used vehicle simply need to select and
reserve a vehicle of their choice for up to three days at
www.hertzrent2buy.com. If the customer decides to buy the car, they keep
it, complete the purchase process and the rental cost is credited against
the purchase price of the car. If the customer decides not to buy the car,
they return it to the renting location and the transaction is treated like
a standard rental. Hertz Rent2Buy provides customers with substantial
savings off of retail prices and a no hassle, one price buying experience.
Hertz Rent2Buy is currently available in 8 states: Alaska, California,
Florida, Hawaii, Illinois, Massachusetts, New Jersey, and New York, the
Company plans to quickly expand the program to other states in the coming
months.

The Hertz Corporation (www.hertz.com), a subsidiary of Hertz Global
Holdings, Inc. (NYSE: HTZ), is the world's largest general use car rental
brand, operating from approximately 8,000 locations in 145 countries
worldwide. Hertz is the number one airport car rental brand in the U.S.
and at 42 major airports in Europe, operating both corporate and licensee
locations in cities and airports in North America, Europe, Latin America,
Australia and New Zealand. In addition, the Company has licensee locations
in cities and airports in Africa, Asia, and the Middle East. Product and
service initiatives such as Hertz #1 Club Gold®, NeverLost® customized,
onboard navigation systems, SIRIUS Satellite Radio, and unique cars and
SUVs offered through the company's Prestige, Fun and Green Collections, set
Hertz apart from the competition. In 2008, the Company launched Connect by
Hertz, entering the global car sharing market in London, New York City and
Paris. Hertz also operates one of the world's largest equipment rental
businesses, Hertz Equipment Rental Corporation, offering a diverse line of
equipment, including tools and supplies, as well as new and used equipment
for sale, to customers ranging from major industrial companies to local
contractors and consumers from approximately 350 branches in the United
States, Canada, China, France and Spain.