InnoCentive Secures $7.3 Million in Series B-2 Funding

WALTHAM, MA--(Marketwire - August 17, 2009) - On the heels of President Obama's proclamation
that the future of America's economic prosperity hinges on its ability to
embrace the "spirit of innovation," InnoCentive, Inc., the market leader in
crowdsourced innovation, today
announced that it closed a Series B-2 round of funding for $7.3 million led
by New York-based venture firm Spencer Trask Ventures,
Inc., with both new and existing investors.

"InnoCentive is the market leader and their growth in the past year has
been impressive," said John Heidenreich, president, Spencer Trask Ventures
Inc. "We are excited to help build even more value into the company during
this next phase of expansion."

The new capital will be used to expand sales reach, marketing efforts,
further product development and enhance global initiatives, including the
opening of an office in Europe.

The company has made notable progress in the last six months including:

-- Implemented its full suite of offerings, including the new
InnoCentive@Work product.

-- Launched the new Fast Feedback Program, designed to quickly and
efficiently guide Seeker clients through the process of capturing direct
consumer feedback on InnoCentive Ideation Challenge submissions.

-- Announced its new strategic consulting offering. Led by Stephen Shapiro,
these new business services will help organizations determine their
readiness for innovation, develop custom innovation approaches, and learn
how best to engage in the cultural changes necessary to be successful.

-- Established a new
nature.com Open Innovation Pavilion in a joint effort with the Nature Publishing Group (NPG), a leading
scientific and medical publisher, to provide a hub for scientific
collaboration and open innovation.

-- Announced the renewal of its partnership with The Rockefeller Foundation which links
non-profit organizations with the company's network of more than 180,000
Solvers to solve some of the most difficult problems facing poor and
vulnerable people in the developing countries. Since 2006, InnoCentive has
featured 10 Challenges with The Rockefeller Foundation resulting in an
eighty percent success rate.

"The success of the Series B-2 Financing is a significant vote of
confidence in our company and our ambitions to change the face of
innovation forever," said Dwayne Spradlin, CEO of InnoCentive. "Traditional
modes of innovation desperately need to evolve, and this additional capital
ensures that InnoCentive will continue to lead the charge."

To learn more information about InnoCentive, visit
http://www.innocentive.com/.

About InnoCentive, Inc.

InnoCentive was founded in 2001 to help companies innovate
better. InnoCentive built the first global web community for open
innovation, enabling scientists, engineers, professionals and entrepreneurs
to collaborate to deliver breakthrough solutions for R&D-driven
organizations. InnoCentive Seekers, who collectively spend billions of
dollars on R&D, submit complex problems to the InnoCentive Marketplace
where more than 180,000 engineers, scientists, inventors, business people,
and research organizations in more than 175 countries are invited to solve
them. Solvers who deliver the most innovative solutions receive financial
awards ranging up to US$1,000,000. InnoCentive@Work, InnoCentive's Software
as a Service offering, helps organizations make the most of internal
resources by uniting experts from all areas of a company in an open
innovation environment that encourages cross-fertilization of ideas. For
more information on InnoCentive, go to: http://www.innocentive.com/.