Unica Launches Next Generation Enterprise Marketing Suite Enabling the Shift to Interactive Marketing

WALTHAM, MA--(Marketwire - August 17, 2009) - Unica
Corporation (NASDAQ: UNCA), the recognized leader in marketing software
solutions, today introduced Unica 8, the latest release of its Enterprise
Marketing suite. Unica 8 includes significant enhancements and capabilities
aimed at enabling interactive marketing and lowering total cost
of ownership (TCO) for marketers. Unica defines Interactive Marketing as
the discipline of engaging each customer and prospect in a cross-channel
dialogue that builds upon their past and current behavior.

A key highlight of Unica 8 is the new cross-product user interface and
role-based dashboards. The new interface increases user productivity with
enhanced product navigation and a seamless user experience across all
modules that comprise the Enterprise marketing suite.
The added visibility enabled by the configurable dashboard helps
application users make better decisions and work more effectively across
all execution channels, providing marketing executives with comprehensive
insight into marketing activities and performance.

"Marketers are eager for technology that improves and streamlines processes
so that they can execute on opportunities and make better, faster
decisions; this is what makes Unica 8 incredibly appealing," said Matt
Smith, vice president, Marketing Services, Best Buy. "The new interface and
dashboards will no doubt significantly improve marketers' overall user
experiences."

Unica 8 also features significant cross-product integration enhancements in
several areas including:

-- Web
analytics: Visual selection of online visitors for cross-channel
targeting and messaging, enabling marketers to easily identify and execute
on more opportunities;

-- Email delivery: Increased email marketing velocity and performance with more
powerful, integrated email capabilities including hosted email delivery
services via Unica OnDemand (see corresponding press release from today);

-- Campaign Planning: Deep integration between Unica
Campaign and Unica Marketing Operations, facilitating
end-to-end campaign planning and execution collaboration, providing more
granular forecasting and results insight;

-- Reporting: New reports with consolidated data comparing detailed
campaign forecasts and results by channel and offer.

"As a business-to-business company in a highly competitive industry, we're
focused on delivering more personalized campaigns and increasing the number
of high value relevant touches during the sales cycle," said Tom Taylor,
vice president of sales and marketing, SAGE. "We've long relied on Unica
and we feel that the new interface and integration capabilities provided by
Unica 8 will further benefit our organization and help us increase the
efficiency and effectiveness of our marketing programs and better engage
our customers in personalized dialogues."

The foundation of the Unica 8 Suite is the Unica Marketing Platform. This
platform centralizes key functionality common across Unica's Enterprise
product line for improved ease of installation, integration, configuration,
and ongoing enhancements. The shared services provided by the Unica
Marketing Platform lower administration and integration costs and ensure
quicker time to market.

"Marketing is rapidly moving into a new era, requiring the next generation
of marketing technology that facilitates marketing integration and
increases marketing effectiveness while reducing costs and the need for IT
intervention to get the marketing job done," said Elana Anderson, vice
president of product marketing and strategy. "With Unica 8, marketers can
more quickly and easily enable interactive campaigns and offer lifecycle
management -- from conception to creation to execution."

The new UI and new product line are components of Unica's recently launched
brand, MARKETING SUCCESS STARTS WITH UT. The brand, which marks the
next generation of Unica, is highlighted in new customer-facing corporate
and global websites, featuring simplified and more descriptive product and
solution names.

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing
software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing
solutions empowers organizations and individuals to turn their passion for
marketing into valuable customer relationships and more profitable, timely,
and measurable business outcomes. These solutions integrate and streamline
all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer and
web
analytics, centralized decisioning,
cross-channel
execution, and integrated marketing operations. More than 1,000 organizations
worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the
globe. For more information, visit www.unica.com.

Forward-looking Statements

The information provided in this press release above contains
forward-looking statements that relate to future events and future
financial performance of Unica. These forward-looking statements are based
upon Unica's historical performance and its current plans, estimates and
expectations and are not a representation that such plans, estimates, or
expectations will be achieved. These forward-looking statements represent
Unica's expectations as of the date of this press announcement. Subsequent
events may cause these expectations to change; and Unica disclaims any
obligation to update or revise the forward-looking statements in the
future. Matters subject to forward-looking statements involve known and
unknown risks and uncertainties, including those factors listed in the
Company's Annual Report on Form 10-K for the fiscal year ended September
30, 2008 under "Risk Factors," which factors could cause Unica's
performance or achievements to be materially different from those expressed
or implied by the forward-looking statements.