Bonfire Productions to Expand Ice Mobile Streaming Offering Through SMS Communications

CARSON CITY, NV--(Marketwire - August 18, 2009) - Bonfire Productions (OTCBB: BNFR)
(www.bnfr.tv) has announced that the company will expand the Ice Mobile
(www.keepitonice.com) offering to allow global SMS communications across
three forms of delivery: Text, MMS and WAP Push.

In the current market, SMS services are not an affordable and accessible
communications solution for the majority of businesses due to its
high price tag and the technical challenges associated with its
implementation. Through a global platform build-out, the Ice Mobile
will seek to broaden the SMS market by offering improved speed,
efficiency, and effectiveness of communication that is both affordable and
profitable.

Bonfire Productions anticipates the new SMS capabilities to further enhance
the Ice Mobile global appeal of the product offering, as the technology is
readily compatible with any GSM carrier. While other mobile technology
devices provide only archived streaming clips, the Ice Mobile provides the
user with live continuous streaming media content disseminated at broadcast
quality. Moreover, the device features a "click-to-broadcast" live point
to multipoint media dissemination between one Ice Mobile device and another
Ice Mobile device or to the Internet.

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