China Crescent Enterprises, Inc. Short Squeeze Anticipated to Support $0.30 Suggested Fair Value Target PPS

DALLAS, TX--(Marketwire - August 18, 2009) - China Crescent Enterprises, Inc. (OTCBB: CCTR)
today announced the upcoming on-demand Webcast scheduled for this Friday,
August 21 to review the Company's second quarter financial performance is
also scheduled to include a review of the Company's previously announced
suggested fair value pps of $0.30. Yesterday, the Company announced that
management expects a favorable net income surprise for the second quarter
of approximately $1 million, which would make this quarter the most
profitable quarter in the Company's history since listing publicly. The
Company has recently been listed on the Regulation SHO threshold security
list indicating a possible short squeeze. The Webcast on Friday will
include a discussion of the possible short squeeze and how the covering of
short positions identified by Regulation SHO could support a price per
share movement toward the Company's previously announced suggested fair
value target pps.

A link to the upcoming Webcast will be available Friday, August 21, 2009 on
the Company's corporate website www.chinacrescent.com.

Regulation SHO Listing Indicates Stock May Have Been Sold Short

Regulation SHO is intended to provide a regulatory framework governing
short selling of securities. Regulation SHO is designed, in part, to
fulfill several objectives, to include establishing uniform locate and
delivery requirements in order to address problems associated with failures
to deliver and potentially abusive "naked" short selling (i.e., selling
short without having borrowed the securities to make delivery).

See the following link for more information:
http://www.nasdaqtrader.com/trader.aspx?id=RegSHOThreshold

A Buy-In and Increased PPS May Result to Cover Possible Short Sales

China Crescent has been added to the threshold security list because a
number of stock sales have been transacted but the actual shares have not
been delivered. The number of failures to deliver has exceeded the
Regulation SHO guidance. China Crescent will remain on the threshold
security list until the specified level of fails has not exceeded the
Regulation SHO standard for five consecutive settlement days. Any failure
to deliver that has resulted from a "naked" short sale may result in a
corresponding stock purchase to cover the short position. Stock purchasing
to cover short sales can add to the ordinary demand for stock purchases and
correspondingly contribute to an increased price per share.

Corporate E-mail Updates

To sign up to receive company updates or to obtain more information on the
Company, please visit www.chinacrescent.com.

About China Crescent Enterprises, Inc. (http://www.chinacrescent.com/)

China Crescent Enterprises, Inc. reported over $40 million in profitable
Revenue in 2008. The Company is a technology leader in the rapidly
developing Chinese market specializing today in software engineering, high
quality software development and digital multimedia outsourcing services
delivered to customers globally. At the same time, the firm is a systems
integrator and value added reseller of major global hardware brands in the
Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China
Crescent bridges the gap between Western and Eastern business cultures to
assist Western clients in realizing the advantages of the high quality, low
cost technology products and services available from China. China Crescent
also assists Western clients in localizing products and services to realize
the tremendous growth potential available by expanding into the Chinese
Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT
OF 1995

This press release contains forward-looking statements that involve risks
and uncertainties. The statements in this release are forward-looking
statements that are made pursuant to safe harbor provision of the Private
Securities Litigation Reform Act of 1995. Actual results, events and
performance could vary materially from those contemplated by these
forward-looking statements. These statements involve known and unknown
risks and uncertainties, which may cause China Crescent's actual results in
future periods to differ materially from results expressed or implied by
forward-looking statements. These risks and uncertainties include, among
other things, product demand and market competition. You should
independently investigate and fully understand all risks before making
investment decisions.