m62 Reveals Techniques to Boost Audience Recall

LONDON, UNITED KINGDOM--(Marketwire - Aug. 18, 2009) - m62 visualcommunications, the global leader in presentation effectiveness, has revealed it uses proven psychological techniques in all presentation material to boost audience recall rates. m62 employs Visual Cognitive Dissonance (VCD) and Passive Mnemonic Processing (PMP) in all of its presentations for clients to create engaging, memorable and effective presentations.

VCD is a method of arousing the Reticular Activating System (RAS) in the brain, compelling the audience to engage with the presenter. Once this has been activated, PMP can be employed to improve audience recall rates of a presentation allowing presenters to select the specific information to be recalled.

A sales or marketing presentation can often be the very first opportunity for a business to make a positive impression on a prospective client and should be something that every business considers carefully to ensure that the presentation is the best it can be.

Nicholas Oulton, Founder of m62 visualcommunications commented: "Using psychological techniques such as VCD and PMP has a huge impact on the way an audience receives a sales presentation. In our experience, the techniques improve audience engagement and recall significantly, which leads to a more effective presentation. By combining these techniques with superior slide design incorporating animation, the results can be astounding."

m62 has delivered over 6,500 presentations since its beginnings for blue chip brands such as Siemens, BP, Microsoft, Toyota and Sony. The company creates all kinds of presentations from pitch to exhibition presentations and provides PowerPoint training to ensure presenters are competent in using the software unaided.

m62 was founded in 1997 and works globally with offices located in Liverpool, Singapore and New York.