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Market Overview

Stunning Lead Gen Results Just a Webinar Away

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ATLANTA, GA--(Marketwire - August 18, 2009) - Scanco and The Spectrum Services Group teamed
up to present and market a lead generation campaign focused on a Scanco
barcoding webinar. The result was an impressive 16.9% response rate
generating 59 potential leads.

"This campaign, conducted for an Atlanta-based MAS 200 and MAS 500 VAR, was
the continuation of an ongoing lead generation effort targeting the
distribution industry," stated Kimberly Clark, Managing Director for The
Spectrum Services Group. "The response rate for the barcoding webinar is
particularly exciting considering that it was conducted in the summer
months during a down economy and since this was not the first contact with
this prospect list."

The campaign consisted of a direct mail post card to 350 distribution
companies which touted the many benefits of barcoding for that industry.
Among the benefits were decreased physical count time, a reduction in
shipping errors and 100% inventory accuracy. This was followed up by an
intensive three call TeleProspecting campaign, follow up calls and e-mails.

"We are thrilled at the response to this webinar," stated Kate DeSantis,
Marketing Director at Scanco. "It indicates to us that there is a
significant interest in the advantages of barcoding for the distribution
arena, and that many of these companies are preparing for their future in a
new economy."

About The Spectrum Services Group

The Spectrum Services Group is a full service marketing company
specializing in helping small and mid-sized companies grow their business
through a continuous marketing campaign. Operating as an outsourced
marketing department, personalized service is our trademark and many of our
clients consider Spectrum as an extended part of their team. For more
information call (800) 881-3312 or visit www.TheSpectrumServicesGroup.com.

About Scanco

Scanco, LLC meets the needs of thousands of distribution and manufacturing
operations with an extensive line of warehouse management solutions
designed to integrate with Sage Software's MAS 90/MAS 200 ERP and MAS 500
ERP. Our products provide the functionality to perform radio frequency
data collection, inventory management, work order processing, RFID and
label and tag printing. For more information, visit us at www.scanco.com
or call 1-877-722-6261.

 

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