Perplexity Can Make 'Apple Intelligence Work' Says CEO Aravind Srinivas As iPhone Maker Attracts Criticism On Siri And AI Delays

Perplexity AI CEO Aravind Srinivas said on Thursday that “Perplexity will make Apple Intelligence work,” responding to a social media post suggesting the artificial intelligence startup should replace Siri on iPhones.

What Happened: The comment comes as Apple Inc. (NASDAQ:AAPL) faces mounting criticism over its delayed AI initiatives and reported internal turmoil surrounding its Siri virtual assistant.

The move follows admissions from Siri division senior director Robby Walker, who called the delays “ugly and embarrassing,” blaming premature marketing for features that weren’t ready.

See Also: Buffett’s Berkshire Hathaway Outpaces S&P 500 With Best 2-Month Run Since 2010

Apple’s AI struggles have contributed to a 12.2% stock decline year-to-date, with Morgan Stanley recently lowering its price target from $275 to $252.

Despite the setbacks, Tim Cook expressed confidence in Apple Intelligence last October, stating the technology would make Apple products “profoundly different” and put users “on a different technology curve,” comparing its significance to the iPhone’s touch interface.

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