interCLICK Joins BlueKai's Premier Partnership Program

NEW YORK, NY--(Marketwire - August 17, 2009) - interCLICK, Inc. (OTCBB: ICLK), the leading
ad network in data and inventory transparency, today joined the BlueKai
Premier Partner Program. BlueKai is the online industry's first
intent-focused data exchange and online marketing's largest source of user
intent data. interCLICK's technology platform was specifically designed to
leverage 3rd party data to consistently deliver top results for
advertisers.

As a participant in the program, interCLICK will be a preferred partner for
integrating and leveraging BlueKai data for top notch campaign
optimization. Marketers working with program members will be able to tap
experts who have long and extensive experience working with BlueKai data
and who have deeper product integration with the company.

"We are pleased to have interCLICK participate in our Premier Partner
Program," said Omar Tawakol, CEO from BlueKai. "We share a similar belief
that data and transparency are valuable tools in helping advertisers design
campaigns and provide the highest possible return."

interCLICK was one of the first networks to use the BlueKai Exchange and
the companies have previously collaborated on an in-market auto campaign where data
from BlueKai enabled interCLICK to increase the scale and targeting
precision of a major auto manufacturer's online campaign. The campaign
identified an audience of auto prospects who displayed intent to purchase a
specific type of car from its client's and competitors' brands. In less
than a month, it generated an in-market auto audience of 3.1 million unique
users. BlueKai and interCLICK delivered a two-to-three times greater return
than ordinarily achieved with traditional targeting techniques.

"BlueKai makes our data supply chain much more efficient. This enables us
to run more scalable campaigns and optimize toward advertiser goals more
quickly than before," Michael Katz, president of interCLICK. "We have a
track-record of success partnering with BlueKai and are excited to be able
to deepen our relationship with them."

About BlueKai

BlueKai (http://www.bluekai.com) created the first online data exchange
designed with consumer transparency and control in mind. By aggregating
valuable shopping and research activities across the Internet, BlueKai is
building the world's largest database of true intenders. Unlike ad
networks, BlueKai does not sell ads or impressions; it simply provides data
on-demand for marketers, ad networks or publishers to boost the quality and
scale of ad targeting initiatives. Data providers earn revenue in a privacy
friendly way. The BlueKai Registry enables consumers to see what marketers
know about them, edit their online preferences and gain rewards in
charitable donations. The privately-held company is based in Bellevue, WA
and is a recipient of the AlwaysOn 2009 OnMedia 100 award as a Technology
Innovator in Advertising.

About interCLICK

interCLICK, Inc. (OTCBB: ICLK) operates the interCLICK Network, a
behavioral targeting platform offering complete data and inventory
transparency, allowing advertisers to identify and track their desired
audience on an unprecedented level. interCLICK offers optimal user
targeting technologies across a large network of name brand publishers to
ensure the right message is delivered to a precise audience in a brand
friendly environment. For more information about the interCLICK Network,
visit http://www.interclick.com.

Safe Harbor

This press release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995 (the "Act").
Statements including words such as "seek," "intend," "believe," "plan,"
"estimate," "expect," "anticipate" and other similar expressions are
forward-looking statements within the meaning of the Act. Some or all of
the events or results anticipated by these forward-looking statements may
not occur. Factors that could cause or contribute to such differences
include the impact of intense competition, the continuation or worsening of
current economic conditions and the condition of the domestic and global
credit and capital markets. Further information on interCLICK's risk
factors is contained in its filings with the Securities and Exchange
Commission, including the Form 10-KSB filed on April 15, 2008. interCLICK
does not undertake any duty nor does it intend to update the results of
these forward-looking statements.