On the Path Productions -- Health Literacy & the Engaged Patient

SAN FRANCISCO, CA--(Marketwire - August 17, 2009) - Christopher Springmann has announced a
national media campaign to aggressively promote health literacy to a wider
cross-section of Americans suffering from heart disease, cancer, stroke,
diabetes, and obesity.

"With a raging national debate about healthcare policy, what better time is
there for directing the public focus to prevention and wellness?" asked
Springmann, Executive Producer at On the Path Productions, a San Francisco
health media company. "Health literacy is more than reading the diagrams
and diplomas on the wall of your doctor's waiting room or remembering the
names of hard-to-pronounce medications," said Springmann. "Health literacy
is nothing less than educating yourself and your loved ones about how the
human body optimally works, common warning signs of trouble and where to
turn for advice and support in your community."

Springmann believes health literacy needs to keep up with the changing role
of media in everyday life. "When you Google keywords relating to concerns
about your personal well-being," he said, "you want information that's far
more meaningful than unsupported marketing claims or tabloid stories about
celebrity excess."

Springmann found sustaining inspiration in a Wall Street Journal Opinion
piece written by John Mackey, co-founder and CEO of Whole Foods Market Inc.
"Mackey suggested that we should be addressing the root causes of poor
health," said Springmann. "In his words, 'this begins with the realization
that every American adult is responsible for his or her own health.' And I
was impressed by this observation, too. 'Unfortunately many of our
healthcare problems are self-inflicted: two-thirds of Americans are now
overweight and one-third are obese. Most of the diseases that kill us and
account for about 70% of all healthcare spending -- heart disease, cancer,
stroke, diabetes and obesity -- are mostly preventable through proper diet,
exercise, not smoking, minimal alcohol consumption and other healthy
lifestyle choices.'

"Of course," added Springmann, "the economics of access, inequities and
disparities are significant factors in health status. But the health
literacy component, combined with a mindful willingness to make positive
choices and decisions, is crucial. That's exactly why we at 'Life Love &
Health' are engaged in informing the debate, with valuable information to
improve the health of all Americans."

As Senior Correspondent for the radio program "Life Love & Health,"
Springmann crafts shows that he hopes will stay fresh and relevant as
on-demand audio. In addition to scheduled broadcasts on terrestrial,
satellite and Internet radio, On the Path Productions is working to archive
"LLH" content and make it searchable.

For a sampling of recent "LLH" shows, go to http://lifeloveandhealth.com/

About On the Path Productions

On The Path Productions LLC (OPP), founded by radio personality and
motivational speaker Christopher Springmann, produces popular radio
broadcasts including Life Love & Health and Body Language as well as custom
webcasts and house-branded newsmagazines, focused on health and lifestyle
issues. Sponsored and underwritten by leading brands, trade associations,
foundations and healthcare organizations, OPP's 1000+ radio shows have
reached millions of consumers, opinion leaders, policy makers and
healthcare influencers via satellite radio, public radio affiliates and
major retail in-store radio; New Media distribution including
HealthRadio.net; plus the Voice of America and American Forces Network.
For more information about On the Path Productions, visit
http://www.onthepathproductions.com/.