Muscle Flex Inc. to Work With Danny Sarnoff, Grandson of David Sarnoff One of Time Magazine's 20 Builders and Titans, in Directing and Producing The BUDDY Tablet Caddy(TM) North American Infomercial

LOS ANGELES, CA--(Marketwire - August 18, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that Danny Sarnoff, the Grandson of David Sarnoff,
will direct and produce The BUDDY
Tablet Caddy North American infomercial. Mr. Sarnoff possesses a
wealth of directing, film and television experience and comes from a rich
and distinguished family heritage of television and broadcasting. He is
the Grandson of David
Sarnoff who is known as the "father of broadcasting" and was the
founder of the National Broadcasting Corporation (NBC) as well as the
Chairman and CEO of Radio Corporation of America (RCA) from 1947 till 1971.
David
Sarnoff is one of Time 100's Builders and Titans who are Time
Magazine's twenty innovators who changed "how the world works." As well,
Mr. Sarnoff's father, Thomas Sarnoff, was the Executive Vice President, West
Coast, of the National Broadcasting Company, Inc., as well as President of
NBC Entertainment Corporation and his Uncle, Robert
Sarnoff, also became the Chairman and CEO of RCA and NBC.

Danny Sarnoff's list of accomplishments is extensive. He was CEO of
Pioneer Pictures and produced many made-for-television-movies including the
new "Bonanza" and the "Star Trek" Specials. In the early 80s, Mr. Sarnoff
began his career as an NBC executive and a member of the RCA new business
task force. He developed and was CEO of Gamebay.com, one of the first of a
new breed of profile-driven internet marketing companies which was sold to
Multimedia Games, Inc. in April of 2001. Between 1993 and 1998, Mr. Sarnoff
was a member of the Board of Directors and Vice President of Multimedia
Games, Inc. with responsibility for designing and developing interactive
high-speed bingo and video lottery games. Today, his company represents the
bulk of the transactional database systems and progressive jackpot games
which have become the core of the Native American Indian Gaming industry.
In September 1998, he became President of TV Games, Inc; a subsidiary of
Multimedia Games engaged in developing TV Game shows. Of late, Mr. Sarnoff
has spent much time in the infomercial space directing, producing and
writing for a number of "As Seen on TV" projects.

Muscle Flex Inc. and Mr. Sarnoff came to a decidedly like-minded decision
to work together to direct and produce The BUDDY Tablet Caddy infomercial.
Muscle Flex is excited to have the opportunity to work with the caliber of
individual such as Mr. Sarnoff for two reasons; he provides an intense
television background with an unconventional approach to infomercial
development and secondly, from the onset, Muscle Flex Inc. CEO, Danny Alex and Mr. Sarnoff were
synergistic in their business approach and vision and discussed an expanded
working relationship to yield the potential for additional opportunities
that may exist between Muscle Flex Inc. and Mr. Sarnoff going forward as
the relationship and projects develop.

"Innovation in the infomercial idiom is very important to Muscle Flex
Inc.," commented Danny Alex, CEO of Muscle Flex Inc. "We have no desire to
do what has been done but rather we want to break new ground in defining
'As Seen on TV' media. From our first meeting, Mr. Sarnoff and I had an
amazing affinity with concepts and macro strategy and with that came the
potential for a number of other projects and a long reaching relationship
past The BUDDY Tablet Caddy infomercial. Danny Sarnoff brings a new and
fresh approach to Muscle Flex Inc.'s 'As Seen on TV' direct response
infomercials and more importantly, he understands the approach we are
taking with Muscle Flex. We are a 'people' orientated company and we need
our customers to know that passion is the guiding principle behind what we
do on TV and our products. Mr. Sarnoff's desire to work with Muscle Flex
Inc. validates our business plan and our method of execution."

Danny Sarnoff provides Muscle Flex Inc. with a wealth of industry
experience and relationships that firmly places Muscle Flex Inc. in an
advantageous position to further its media presence in Los Angeles and
abroad.

Muscle Flex Inc. and Mr. Sarnoff have begun formulating the final BUDDY
tablet Caddy infomercial script as well as implementing the final stages of
the video shoot which is expected to be shot in Los Angeles imminently.

"The BUDDY Tablet Caddy" and "The BUDDY" are trademarks of Muscle Flex
Inc., All Rights Reserved.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. brings new products to market using direct response TV
infomercials specializing in the health, fitness, wellness and hygiene
sectors. As well, Muscle Flex Inc. develops and creates general television
content for network and cable television distribution. Muscle Flex's
corporate strategy is to develop new and innovative products for sale and
distribution via its proprietary direct response marketing system and the
creation of television media and shows for general network and cable
broadcast.

This press release contains forward-looking information within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934 and is subject to the Safe Harbor created
by those sections. This material contains statements about expected future
events and/or financial results that are forward-looking in nature and
subject to risks and uncertainties. Such forward-looking statements by
definition involve risks, uncertainties and other factors, which may cause
the actual results, performance or achievements of Muscle Flex Inc. to be
materially different from the statements made herein.