Microblogging Arrives: TypePad Introduces Integrated Microblog Experience

SAN FRANCISCO, CA--(Marketwire - August 18, 2009) - TypePad, Six Apart's premier hosted
blogging service, today announced an easy way to create a microblog on
TypePad with the ability to automatically publish text and media to Twitter
and Facebook. Microblogging support is the latest addition to the recently
re-launched TypePad service.

Microblogging on TypePad allows everyone to create a simple, streamlined
blog that can automatically update Twitter and Facebook. It allows people
to capture a photo on an iPhone and post it directly to their blog,
instantly letting their friends on Facebook view the picture.

Twitter users can now use TypePad to cross-post to Twitter, a service
especially useful if they want to share a photo or a thought longer than
140 characters. TypePad automatically updates Twitter and notifies their
followers.

TypePad also allows anyone with email to publish posts, including photos,
to their blog from email. Palm, BlackBerry, Android and Windows mobile
users can publish updates throughout the day to their microblog using email
or native applications.

"By providing a microblog option, our members have the best of both worlds:
a blog for their passion, expertise or business and a microblog for sharing
their favorite articles, videos and photos," said Alex Deve, vice president
of product. "The microblog format is a great complement to an existing
blog."

For people new to TypePad, a microblog is a great way to start blogging. By
combining super simple publishing with the TypePad bookmarklet and
well-designed themes, TypePad makes it easy for you to begin developing
your own branded presence on the web.

TypePad's microblogging solution allows bloggers to monetize their
microblogs with advertising through Six Apart Media
(http://www.sixapart.com/advertising/solutions-for-bloggers/). TypePad
microblogs are supported by TypePad One, the customer support and training
team that backs every TypePad member. TypePad gives bloggers complete brand
control, including control over the domain name and the ability to manage
which posts are shared on Twitter and Facebook.

TypePad has made it easy to start a blog. Visit www.TypePad.com to start a
free trial on TypePad.

About TypePad

TypePad is Six Apart's premier hosted blogging service. Launched in 2003,
TypePad now hosts millions of blogs by professionals and small businesses,
from published authors to designers, artists and entrepreneurs. Known for
its beautiful designs and intuitive, easy-to-use interface, TypePad is
preferred by the most influential voices on the social web. Learn more
about TypePad at http://www.TypePad.com.

About Six Apart

Six Apart Ltd. is a leading social media software and services company and
maker of the TypePad premier hosted blogging service, the Movable Type
social publishing platform, and Vox, a free blogging service for friends
and families. Six Apart Media provides advertising solutions for leading
brands and influential bloggers and Six Apart Services offers a wide range
of web site development services dedicated to helping publishers and
corporations thrive in today's social media landscape. Founded in 2001, Six
Apart is a global company with its headquarters in San Francisco, and
offices in Tokyo, Paris and New York City. For more information, visit the
Six Apart corporate web site at www.sixapart.com.