With Microsoft Corporation (NASDAQ: MSFT) taking the lead by launching its Xbox One in China, Sony Corp (ADR) (NYSE: SNE) is under the heat to launch the PlayStation 4 as soon as possible. However, the company is yet to come out with a confirm date on when it is going to launch the device in the country.
Lewis Ward, research director in the Consumer Markets group at IDC, was on CNBC to recently to talk about what's causing Sony to delay the launch of PS4 and share his projections on the number of devices it is going to sell.
Related link: Is Xbox One Really Beating PlayStation 4?
How Many Units Will PS4 Sell In China?
"Well, I expect that the launch will only be a few weeks. I'm going to assume that it's similar to what happened with Microsoft [which] was delayed a week last September. So, I am going to assume that it's a relatively minor issue and not something more severe, something that is really going to push this out," Ward said.
He continued, "My current projection is that it's unlikely to sell, both combined Xbox One and PS4, I doubt are going to sell much over a million units this year in China. There's ingrained PC gaming use, there's a lot of mobile gamers, so, smartphones and tablets and quite frankly the devices and games are really quite expensive and there's a large grey market."
© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
To add Benzinga News as your preferred source on Google, click here.
