Benzinga

España
Italia
대한민국
日本
Français
Benzinga Edge
Benzinga Research
Benzinga Pro

  • Get Benzinga Pro
  • Data & APIs
  • Events
  • Premarket
  • Advertise
Contribute
España
Italia
대한민국
日本
Français

Benzinga

  • Premium Services
  • Financial News
    Latest
    Earnings
    Guidance
    Dividends
    M&A
    Buybacks
    Interviews
    Management
    Offerings
    IPOs
    Insider Trades
    Biotech/FDA
    Politics
    Healthcare
    Small-Cap
  • Markets
    Pre-Market
    After Hours
    Movers
    ETFs
    Options
    Cryptocurrency
    Commodities
    Bonds
    Futures
    Mining
    Real Estate
    Volatility
  • Ratings
    Analyst Color
    Downgrades
    Upgrades
    Initiations
    Price Target
  • Investing Ideas
    Trade Ideas
    Long Ideas
    Short Ideas
    Technicals
    Analyst Ratings
    Analyst Color
    Latest Rumors
    Whisper Index
    Stock of the Day
    Best Stocks & ETFs
    Best Penny Stocks
    Best S&P 500 ETFs
    Best Swing Trade Stocks
    Best Blue Chip Stocks
    Best High-Volume Penny Stocks
    Best Small Cap ETFs
    Best Stocks to Day Trade
    Best REITs
  • Money
    Investing
    Cryptocurrency
    Mortgage
    Insurance
    Yield
    Personal Finance
    Forex
    Startup Investing
    Real Estate Investing
    Prop Trading
    Credit Cards
    Stock Brokers
Research
My Stocks
Tools
Free Benzinga Pro Trial
Calendars
Analyst Ratings Calendar
Conference Call Calendar
Dividend Calendar
Earnings Calendar
Economic Calendar
FDA Calendar
Guidance Calendar
IPO Calendar
M&A Calendar
Unusual Options Activity Calendar
SPAC Calendar
Stock Split Calendar
Trade Ideas
Free Stock Reports
Insider Trades
Trade Idea Feed
Analyst Ratings
Unusual Options Activity
Heatmaps
Free Newsletter
Government Trades
Perfect Stock Portfolio
Easy Income Portfolio
Short Interest
Most Shorted
Largest Increase
Largest Decrease
Calculators
Margin Calculator
Forex Profit Calculator
100x Options Profit Calculator
Screeners
Stock Screener
Top Momentum Stocks
Top Quality Stocks
Top Value Stocks
Top Growth Stocks
Compare Best Stocks
Best Momentum Stocks
Best Quality Stocks
Best Value Stocks
Best Growth Stocks
Connect With Us
facebookinstagramlinkedintwitteryoutubeblueskymastodon
About Benzinga
  • About Us
  • Careers
  • Advertise
  • Contact Us
Market Resources
  • Advanced Stock Screener Tools
  • Options Trading Chain Analysis
  • Comprehensive Earnings Calendar
  • Dividend Investor Calendar and Alerts
  • Economic Calendar and Market Events
  • IPO Calendar and New Listings
  • Market Outlook and Analysis
  • Wall Street Analyst Ratings and Targets
Trading Tools & Education
  • Benzinga Pro Trading Platform
  • Options Trading Strategies and News
  • Stock Market Trading Ideas and Analysis
  • Technical Analysis Charts and Indicators
  • Fundamental Analysis and Valuation
  • Day Trading Guides and Strategies
  • Live Investor Events
  • Pre-market Stock Analysis and News
  • Cryptocurrency Market Analysis and News
Ring the Bell

A newsletter built for market enthusiasts by market enthusiasts. Top stories, top movers, and trade ideas delivered to your inbox every weekday before and after the market closes.

  • Terms & Conditions
  • Do Not Sell My Personal Data/Privacy Policy
  • Disclaimer
  • Service Status
  • Sitemap
© 2026 Benzinga | All Rights Reserved
January 9, 2015 12:19 PM 2 min read

IDC Analyst: Combined China Sales Of XBox One, PS4 'Unlikely' To Cross A Million Units This Year

by Ritesh Anan
Follow
MSFT Logo
MSFTMicrosoft Corp
$400.15-0.29%
Overview

With Microsoft Corporation (NASDAQ: MSFT) taking the lead by launching its Xbox One in China, Sony Corp (ADR) (NYSE: SNE) is under the heat to launch the PlayStation 4 as soon as possible. However, the company is yet to come out with a confirm date on when it is going to launch the device in the country.

Lewis Ward, research director in the Consumer Markets group at IDC, was on CNBC to recently to talk about what's causing Sony to delay the launch of PS4 and share his projections on the number of devices it is going to sell.

Related link: Is Xbox One Really Beating PlayStation 4?

How Many Units Will PS4 Sell In China?

"Well, I expect that the launch will only be a few weeks. I'm going to assume that it's similar to what happened with Microsoft [which] was delayed a week last September. So, I am going to assume that it's a relatively minor issue and not something more severe, something that is really going to push this out," Ward said.

He continued, "My current projection is that it's unlikely to sell, both combined Xbox One and PS4, I doubt are going to sell much over a million units this year in China. There's ingrained PC gaming use, there's a lot of mobile gamers, so, smartphones and tablets and quite frankly the devices and games are really quite expensive and there's a large grey market."

Market News and Data brought to you by Benzinga APIs

© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

To add Benzinga News as your preferred source on Google, click here.


Posted In:
TechMediaIDCXbox One

"It certainly could be issues related to the process of getting the technology approved by the government and get the games approved in particular out of Shanghai could be part of it," Ward said. "I asked them specifically about the online services, so, PlayStation Network [and] the ability to download games and they were a little bit vague with me in terms of whether those services were all ducks in a row also. So, honestly I don’t have any particular insight into what the holdup is, but I am going to assume, take their word that it's the relationship between getting the proper approvals in China."

MSFT Logo
MSFTMicrosoft Corp
$400.15-0.29%
Overview
Beat the Market With Our Free Pre-Market Newsletter
Enter your email to get Benzinga's ultimate morning update: The PreMarket Activity Newsletter
Comments
Loading...