With Amazon Prime, the company has found so much success it decided to have an Amazon Prime Day , beginning in 2015. The event, on July 12 this year, reaped much reward for the company.
What is Amazon Prime?
Amazon Prime is a membership program that allows members access to streaming video, music, e-books, free shipping and a variety of other Amazon-specific services and deals. All these come at an annual fee of $99 per year or $10.99 per month.
Amazon lets users trial its membership program at no cost for 30 days, providing early access to deals and free two-day shipping. The company mentions the following reasons, among others, as why customers choose Amazon Prime:
Image Credit: By Amazon.com [Public domain], via Wikimedia Commons© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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