OpenTV (OPTV) to Open TV Measurement Platform

OpenTV Corp. (NASDAQ: OPTV), a leading software and technology provider of advanced digital television solutions, announced that it will open its TV measurement platform. It will publish later this year the format of key data points its software is able to measure on the set-top box. This open access will allow the developer community, data analysis partners and other service providers to integrate with OpenTV’s measurement solution more easily.