What Happened: The action was initiated after anonymous complaints claiming app developers were forced to route Google Play Store App purchases through Google Pay. Google levies a 30% fee on all such payments, FT reports.

The Indian regulatory body prima facie opines that the tech giant's promotion of its payment platform tantamounts unfair practices and monopolistic tendencies.

The body classified the policy as an "imposition of unfair and discriminatory condition, denial of market access for competing apps of Google Pay and leveraging on the part of Google.".

Google has denied CCI's claim of an unfair advantage and attributed Google Pay's success to its consumer experience and security measures. 

Why Does It Matter: In addition to Play Store purchases, Google Pay also supports mobile banking transactions and UPI transactions, a real-time interbank payment solution in India. 

In September, a CNBC report claimed that android app developers globally would be forced to use Google's billing system beginning sometime next year.

Price Action: GOOG shares closed a marginal 0.07% higher to $1,763 on Monday.