Meet Charles O'Neill: A Driving Force Behind AmEx's Venture Into Web 3

Charles O’Neill is a senior manager of Emerging Partnerships at AmEx Digital Labs at American Express AXP.

Amex Digital Labs is an innovative division of AmEx formed in 2017. This division focuses on developing and testing new technologies and using them to incubate new products that make their way to the rest of the company. This team of 100 globally-scattered experts is responsible for about 20-25 pilot programs annually.

Before joining American Express, O’Neill worked at Octagon — a leading sports agency. He rose from trainee to the position of an account director within four years.

Alongside other Web3 trendsetters, O’Neill will speak at Benzinga’s Future of Digital Assets event. He will participate in a panel titled “Why Major Brands Are Going Web3?” with Alex Salnikov and Lawrence Hutson.

This panel has the potential to spark interesting discussions since popular brands and IPs are increasingly engaging with Web 3.

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Solving the Privacy Concerns Through the Blockchain

Because Web2 heavily relies on tracking user behavior through cookies and tailoring marketing strategies, Web 3 answers those privacy concerns. With a decentralized, user-centric approach, brands are discovering new ways to interact with their customers. They can leverage wallets to engage customers, create personalized marketing campaigns and incentivize direct engagement.  Yet, blockchain technology’s transparency ensures that users have full control over their data.

O’Neill’s take on the topic will be valuable due to his experience with crypto and Web 3. He’s been working with Proof of attendance protocol (POAP) — an Ethereum-based protocol dedicated to helping developers create digital impressions forever preserved on the blockchain.

By partnering with POAP, AmEx users can claim NFTs minted directly to their approved Web3 wallets or save them to email to reserve for a later date.

O’Neill’s Digital Labs team successfully tested this concept on events such as the U.S Open golf tournament, Austin City Limits music festival, and the NBA 2K23 Lab to promote the latest franchise installment.

Meet and engage with transformative Digital Asset and Crypto business leaders and investors at Benzinga's exclusive event — Future of Digital Assets. Tickets are flying — get yours!

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