Pepsi's Fresh Face: Revamps Logo With Modern Flair, Expanding Reach In 120+ Countries

Beverage giant PepsiCo Inc PEP has unveiled its first major global redesign in fourteen years, which was unleashed across over 120 markets.

The company is marking the moment through digital installations, each featuring the re-designed and refreshed Pepsi globe logo.

The new logo borrows equity from Pepsi’s past whilst incorporating modern elements and the updated color palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi color scheme.

The logo was first unveiled in the U.S. and is now launching in over 120 countries worldwide through different consumer touchpoints.

“We wanted to show how Pepsi, through this visual identity change, brings to life its brand platform “Thirsty for More”, which is the attitude and mindset our target audience has of always trying new things and living new experiences," said Eric Melis, VP, Global Brand Marketing, Carbonated Soft Drinks.

Pepsi generated more than $91 billion in net revenue in 2023 and has many brands that yield more than $1 billion each in estimated annual retail sales.

Earlier this month, the company reported a fourth-quarter FY23 sales of $27.85 billion, missing the estimate of $28.40 billion.

Pepsi recently announced a 7% increase in its annualized dividend to $5.42 per share from $5.06 per share, payable in June 2024.

Price Action: PEP shares are trading lower by 0.99% at $163.71 on the last check Friday.