SoftBank Signs Agreement To Resell Perplexity Enterprise Pro, Deploying 7,000 Sales Members To Drive Adoption

SoftBank Corp. SFTBY has signed an agreement with Perplexity to become an authorized reseller of Perplexity Enterprise Pro, leveraging its 7,000-member sales team to accelerate adoption across Japanese corporations.

What Happened: Perplexity CEO Aravind Srinivas announced the partnership Monday on X, noting that SoftBank’s decision followed internal adoption and evaluation against competing tools. This distribution agreement makes SoftBank the first authorized reseller of Perplexity Enterprise Pro and marks a significant milestone in Perplexity’s international expansion strategy.

“This partnership with SoftBank represents a key step in our global expansion strategy,” Perplexity stated in a blog post announcing the collaboration. The agreement builds upon an existing alliance between Perplexity, SoftBank, Y!Mobile, and LINEMO that began in June 2024.

Before offering Enterprise Pro to corporate clients, SoftBank implemented the solution across its internal teams over a six-month validation period.

See Also: Jim Chanos Slams Palantir Management For Continuing To ‘Ridicule’ Skeptics While Executives Sell $328 Million Worth Of Stock

Why It Matters: The partnership emerges amid SoftBank’s aggressive AI infrastructure expansion. Last week, SoftBank announced plans to acquire Sharp Corp‘s LCD factory in Osaka Prefecture for approximately $676 million to develop a large-scale AI data center with a 150-megawatt capacity by 2026, supporting its strategic partnership with OpenAI.

SoftBank is reportedly negotiating a potential investment of $15-25 billion in OpenAI, which would make it the largest investor in the ChatGPT creator, surpassing Microsoft Corp.‘s MSFT $14 billion stake. The Japanese conglomerate is also participating in Project Stargate, a $500 billion joint venture with OpenAI and Oracle Corp. ORCL announced by President Donald Trump in January.

By implementing Perplexity Enterprise Pro, Japanese corporations will join over 7,000 organizations currently using the platform, including NVIDIA Corp. NVDA, Databricks, Stripe, Zoom, and Snowflake, collectively executing nearly 20 million queries daily.

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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.