Lorillard Inc. (NYSE:

) shares are drastically underperforming the market today, and on heavy volume. This is something that Lorillard investors need to be aware of, as this marks a drastic turnaround from recent performance in the cigarette maker. Other names like Altria (NYSE:

), Philip Morris International (NYSE:

) and Reynolds American (NYSE:

) have performed extremely well this year, as investors look for safety and yield, and these names offer both. At last check, shares of Lorillard were off $3.77 to $111.47, a loss of 3.27%‎ on 1.7 million shares.