Plume, a personalized communications services pioneer, formally announced the closure of a $300 million round of minority equity investment led by SoftBank Vision Fund 2.

What Happened: Plume is the creator of the world’s first SaaS experience platform for Communications Service Providers (CSPs) and their subscribers.

As part of a vision to enable the rapid delivery of new services for smart homes, small businesses, and beyond, in more than 35 million locations across the globe, Plume secured a $300 million round led by SoftBank Vision Fund 2, bringing its valuation to $2.6 billion.

With nearly $700 million raised to date, Plume is looking to drive research and development, sales and marketing, new partnerships, and acquisitions.

Why It Matters: More than 240 cable multiple system operators (MSOs), telecommunications companies, and fixed wireless access operators rely on Plume.

Given the dramatic increase in the adoption of digital services, Plume’s sees a unique opportunity to bolster growth initiatives.