Why Kohl's (KSS) Shares Are Diving

Kohl's Corporation KSS shares are trading lower by 5.02% to $19.02 Tuesday in reaction to recent calls for a boycott on social media.

According to The New York Post, Kohl's has witnessed a surge in the usage of the #BOYCOTTKHOLS hashtags across various online platforms. This followed conservative commentators highlighting the store's sale of a Pride-themed onesie designed for 3-month-old children.

A parallel boycott to the one directed at Target was promptly demanded by many on social media.

So What Happened With Peer Retailer Target?

Following customer backlash, Target made the decision last week to remove certain products from its Pride Collection. According to Reuters, the retailer has taken this step to prioritize the safety of its employees.

Target's Pride Collection comprises a diverse range of 2,000 products, including clothing, books, music and home furnishings.

Despite its longstanding tradition of celebrating Pride Month, the retailer has experienced heightened opposition on social media during this year's festivities...Read More

According to data from Benzinga Pro, KSS has a 52-week high of $47.63 and a 52-week low of $18.61.