What Happened: The release of Threads’ web app was met with high expectations, as users had long been clamoring for a fully functional web version of the popular Twitter, now rebranded as X alternative. 

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Existing Users Making the Shift: In the U.S., the launch led to a 20% increase in Threads’ website traffic over the past week compared to the week prior. However, it’s unclear whether this spike resulted from new users joining the platform or existing ones transitioning from the native mobile app to the web.

Global Impact Minimal: On a global scale, the impact of the web launch was only a 3% increase in website traffic. 

Mark Zuckerberg has also received backlash for not being as active on the platform as he was during the launch in July and compared to the owner of Threads’ rival platform. 

Why It’s Important: Threads’ struggles began shortly after its explosive debut, with Sensor Tower reporting an 82% drop in daily active users since its launch, leaving the platform with a mere 8 million daily users, the report noted.  

The platform attracted 100 million signups just five days after its launch but has since witnessed a drastic decline in user growth and engagement. 

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