What's Going On With Sunrun (RUN) Stock?

Sunrun Inc RUN shares are trading lower by 16% to $7.08 over the trailing five sessions after the company last week reported worse-than-expected fourth-quarter revenue results. Also, BMO Capital analyst Ameet Thakkar on Friday maintained Sunrun with a Market Perform and lowered the price target from $11 to $9.

What To Know: Sunrun, the largest U.S. residential solar provider, last week reported mixed fourth-quarter earnings, beating profit expectations with $1.41 per share but missing revenue estimates at $518.49 million.

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The company added 32,932 customers, bringing its total to over 1.04 million, a 12% increase year-over-year. Recurring subscriber revenue reached $1.6 billion, with an average contract life of 17.6 years. Subscriber Value meanwhile rose 11% to $55,811, while creation costs fell slightly to $36,634.

CEO Mary Powell emphasized Sunrun's focus on optimizing products, targeting high-value markets and controlling costs, potentially positioning the company for cash generation and debt reduction in 2025.

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How To Buy RUN Stock

By now you're likely curious about how to participate in the market for Sunrun – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy “fractional shares,” which allows you to own portions of stock without buying an entire share.

In the case of Sunrun, which is trading at $7.25 as of publishing time, $100 would buy you 13.79 shares of stock.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to “go short” a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

According to data from Benzinga Pro, RUN has a 52-week high of $22.26 and a 52-week low of $6.99.