RecurrinGO! And Split Payment - Shopify Apps Acquired By Capitaliply For $1.72 Million, With Plans For $2 Million Investment

From left to right Capitaliply General Partners Matt Gramovich and Dmitri Kruk

RecurrinGO! and Split Payment, Shopify apps, have been acquired by Capitaliply – US-based rollup-company for $1.72 million. Over the next two years, Capitaliply plans to invest an additional $2 million to enhance the functionality of the apps and expand their market presence.

About RecurrinGO! and Split Payment

RecurrinGO! enables over 3,000 stores worldwide to sell products on a subscription basis. The app automatically handles repeat orders, notifies customers, and allows merchants to set delivery frequencies. Customers can subscribe for regular deliveries, modify orders, and make payments without re-entering data. Currently, the app is primarily used in the USA, Canada, and Europe.

Split Payment allows users to divide payments between different payment options, accepting deposits for a product before it arrives in stock. This app is focused on enhancing shopping experiences and increasing sales through convenient payment options for customers. Currently, more than 2,000 merchants are using Split Payment to improve convenience and boost customer loyalty.

“Split Payment complements our financial app ecosystem, and we will continue to expand its functionality for more flexible management of deposits and installment payments”, – said Dmitri Kruk, General Partner of Capitaliply.

Market Context and Competitive Edge

According to forecasts, global e-commerce sales are expected to reach $6.33 trillion by 2024, representing an annual growth rate of 8.8%. Shopify, one of the leading platforms in this segment, processes transactions worth $235.9 billion annually and holds 10.32% of the market share among top e-commerce platforms, trailing behind players like WooCommerce and Squarespace.

The subscription market is highly profitable, as evidenced by the performance of RecurrinGO!'s competitors. For instance, Recharge serves 20,000 users and processes $20 billion in transactions. This impressive market potential is why Capitaliply sees significant value in acquiring and further developing RecurrinGO! and Split Payment.

The apps integrate seamlessly with clients' products, offering tailored settings that meet specific business needs. Additionally, RecurrinGO! and Split Payment operate in the B2B segment, enabling businesses to subscribe and automate related logistics processes such as organizing transfers and shipping.

AI Integration and Future Developments

RecurrinGO! will integrate artificial intelligence (AI) to enhance subscription management efficiency and optimize the customer post purchase experience. In RecurrinGO!, AI is expected to help upsell more relevant products, automate customer support, and reduce subscription churn, ultimately increasing revenue and customer loyalty.

Yauheni Tamashevich, CEO of RecurrinGO!, says his team has been working on new features to reduce subscription churn by up to 80%. These features, which will be partially funded by the new investments, include automated AI interactions with users in case of payment failures or subscription cancellations via popular messengers to bring them back as active subscribers.

“By integrating AI technologies into our app, we aim to offer more personalized solutions for subscription and payment management,” said Yauheni Tamashevich.

Additionally, Matt Gramovich, General Partner of Capitaliply, noted that improvements in UX design, customer support, and marketing strategies are planned for both apps. Key growth factors will include establishing a sales team and entering the medium to enterprise client market.

About Capitaliply

Capitaliply is a US-based roll-up company specializing in acquiring and growing Shopify applications. The company manages a diverse portfolio of apps and actively invests in high-growth potential projects.

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