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Longbow has initiated coverage on the following companies: THQ (THQ) Neutral Take-Two (TTWO) Buy, $13 price target Electronic Arts (ERTS) Buy, $22 price target Activision Blizzard (ATVI) Neutral

Cusick's Corner The earnings cycle is upon us and some big names are set to kick off this cycle today and tomorrow. Now some traders may be becoming a little complacent after the VIX, (CBOE Volatility Index) dropped yesterday from the mid 20's (22.18) to 19 -- with that kind of a drop would look...

Unconfirmed Rumor that Microsoft Corporation (MSFT) is in talks to Buy Electronic Arts Inc. (ERTS) at $28.00 a share.

Microsoft Corp. (NADAQ: MSFT) and EA Mobile™ -- a division of Electronic Arts Inc. (Nasdaq: ERTS) today unveiled the first wave of EA games coming to the new platform this fall. Windows Phone 7 and the first launch titles will ship in 2010 with additional new phone models arriving in early 2011.

Activision Blizzard, Inc. (NASDAQ: ATVI), the interactive entertainment software industry's leading publisher, and Web Wise Kids, the recognized leader in Internet safety education, are forming a partnership to empower youth and families to make wise choices in their digital lives. Together, the...

I am rebuilding some individual short positions - almost all of these have been failures for 6 weeks in a row on the non stop melt up.   These are completely for technical reasons.  If we gap up tomorrow morning on 'better than expected' labor data - especially if we hit S&P 1170 - I'll be...

Have you been thinking about getting back into Electronic Arts (NASDAQ: ERTS)? The video-game publisher has been in the news recently. Yesterday, StreetInsider reported that UBS (NYSE: UBS) is keeping a buy rating on the shares. At the end of September, Mark Fightmaster discussed the positive pre-...

Piper Jaffray has published a research report for Fall 2010 Gaming Trends, upon completing a survey of ~6,000 high school teenagers. In the report, Piper Jaffray writes "Respondents provided information on topics ranging from video game usage, to spending intentions, to the future of gaming. The...

Benzinga flagged Electronic Arts (NASDAQ: ERTS) yesterday as the stock was moving higher on unusual volume. That move has followed through today, sending ERTS 3.66% higher to $17.58. Volume has once again been much heavier than normal with 5.28 million shares trading hands compared to a daily...

Cusick's Corner The market turned south into the midday, probably on the heels of pullbacks from the tech titan AAPL and the fact there is the largest Short Interest on record by the latest Commitment of Traders in the NAZ Futures. This is not the end of the road for the move to the upside, but it...

Shares of Electronic Arts Inc. (NASDAQ: ERTS) are higher on the session by 2.68%, currently trading at $16.88. The stock has been moving largely sideways for the past two to three months, in an apparent consolidation pattern. The stock is now nearing resistance at the 200-day moving average and $17...

Electronic Arts Inc. (NASDAQ: ERTS) announced today that EA SPORTS™ FIFA Soccer 11 is available in stores throughout North America today and will launch across Europe and Asia beginning Sept. 30. Localized into 18 languages and available in 51 countries, FIFA Soccer 11 is the most popular^ sports...

Kaufman Bros. has changed the price target for Electronic Arts (NASDAQ: ERTS) from $23 to $21 and reiterates its Buy rating. Electronic Arts closed yesterday at $16.57.

THQ Inc. (NASDAQ: THQI) has coverage initiated by UBS at Neutral with a $4.45 price target. THQ Inc. closed Friday at $4.00.

UBS has initiated coverage for Take Two Interactive Software (NASDAQ: TTWO) at Neutral with an $11 price target. Take Two Interactive Software closed Friday at $9.99.