Calls Purchased on Bon-Ton Stores (BONT)

Shares of The Bon-Ton Stores, Inc. BONT are lower on the session by 2.92%, currently trading at $6.65. The stock has been moving largely lower over the past five months, off of a recent high near $18.50. The stock is trading well below the 50-day moving average. Options traders are buying some upside on the name. The October $7.50 call was purchased 1,475 times, on the offer, for $0.55 a short while ago; open interest on the strike is only 70 contracts. This signals new positioning on the strike. Call volume is now running at 13x the daily average. The Bon-Ton Stores, Inc. is a regional department store operator in the United States, offering an assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics, home furnishings and other goods.