Netflix Inc NFLX stock surged to a new all-time high on Wednesday. Here’s what investors need to know.

What To Know: Netflix has been a key contributor to the tech-heavy Invesco QQQ Trust QQQ ETF’s recent “Golden Cross,” a bullish signal for a potential long-term uptrend.

Year-to-date, Netflix has been a standout performer within the ETF, boasting a remarkable 44% gain, outpacing other tech giants such as Meta Platforms and Microsoft Corp.

This impressive run highlights the success of its current content strategy and the effective monetization of its advertising tiers. The streaming giant’s strong market performance also comes as the broader Nasdaq-100 reached a new all-time high Wednesday.

Adding to the bullish sentiment, recent insights from a former executive reveal Netflix’s ambitious long-term strategy to expand beyond streaming into real-world experiences. The company is developing Netflix House venues and immersive events based on popular franchises such as Squid Game and Bridgerton.

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This strategic pivot, reminiscent of Walt Disney Co.’s ecosystem, aims to create new revenue streams and deepen customer loyalty by translating its popular intellectual property into tangible, immersive attractions, potentially signaling a new era of growth for the company.

Analyst Ratings: Wall Street analysts have recently reaffirmed their confidence in Netflix, issuing a series of positive updates in June.

On June 20, Pivotal Research maintained its Buy rating and significantly raised its price target to $1,600 from $1,350.

That same day, Wells Fargo reiterated its Overweight rating, boosting its price target to $1,500. This follows similar bullish sentiment from earlier in the month, with Oppenheimer maintaining an Outperform rating on June 12 and increasing its price target to $1,425.

Similarly, on June 4, UBS held its Buy rating while raising its target to $1,450, reflecting a consensus of strong optimism for the stock’s future.

NFLX Price Action: According to data from Benzinga Pro, Netflix closed lower by 0.30% to $1,275.25 on Wednesday afternoon. NFLX has a 52-week high of $1,298.00 and a 52-week low of $588.43.

How To Buy NFLX Stock

Besides going to a brokerage platform to purchase a share — or fractional share — of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Netflix’s case, it is in the Communication Services sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

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