Shares of U.S. memory manufacturers Micron Technology Inc (NASDAQ:MU) and SanDisk Corp (NASDAQ:SNDK) are trading higher Friday morning following a Reuters report that industry leader Samsung Electronics Co Ltd (OTC:SSNLF) has aggressively raised prices. Here’s what investors need to know.
- MU is surging to new heights today. See the complete data here.
What To Know: Per Reuters, Samsung has hiked rates on key memory chips by up to 60% since September, a move triggered by “panic buying” for AI-related data centers.
This supply shock provides a direct catalyst for Samsung's competitors. The report specifically identifies tight supply for both DRAM and NAND globally. This could create a bullish environment for Micron, which competes directly with Samsung in the DRAM and high-bandwidth memory space. The report notes that this shortage strengthens pricing power across the sector.
Furthermore, the tightness in the NAND market is a positive indicator for the SanDisk brand. As Samsung projects potentially raising contract prices by another 40-50% in the fourth quarter, U.S. chipmakers are expected to benefit from these elevated industry margins and the validated surge in AI infrastructure demand.
- MU Price Action: Micron Technology shares were up 6.15% at $251.65 at the time of publication on Friday. The stock is approaching its 52-week high of $257.07, according to Benzinga Pro data.
- SNDK Price Action: SanDisk shares were up 7.02% at $260.49 at the time of publication on Friday.
Read Also: Satya Nadella Unveils Microsoft’s 50-Year AI Plan — And A Stark ‘Winner’s Curse’ Warning
This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Market News and Data brought to you by Benzinga APIs© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

