Evolving Systems Signs Three-Year Extension of Lumata Loyalty Program with Orange Belgium

To date, the Lumata-powered program has enabled Orange Belgium to distribute more than 2.5 million targeted rewards to its customers, contributing to a strong increase of Orange Loyalty Net Promoter Score +30 points in 3 years. Additionally, by integrating Orange Thank You in the MyOrange App, the program has massively increased the penetration and the usage of the Orange mobile app.

"Our program helped digitalize Orange Belgium's customers and re-engineer how customers viewed and engaged with our loyalty campaigns," said Adhish Kulkarni, SVP of Solutions at Evolving Systems. "This transition has enabled a more intimate and cost-effective customer experience while enabling Orange Belgium to better understand its customer needs and preferences on a truly personalized, individual level," he added.

By continuing to create personalized, emotional and gamified dialogue with consumers, Evolving Systems and Orange will seek to further improve engagement with a further differentiated Orange brand experience.

About Orange Belgium

Investor Relations
Michael Glickman
Senior Vice President, Investor Relations
GW Communications (for Evolving Systems)
Tel: (917) 397-2272
Email: [email protected]

Evolving Systems Marketing Department
[email protected]

Market News and Data brought to you by Benzinga APIs

To add Benzinga News as your preferred source on Google, click here.


Posted In: