Snapchat Rules With Teens, Poll Finds

Snap Inc SNAP's over-exposure to the coveted teen demographic group isn't a secret but a new survey reveals the extent of its dominance.

American teenagers are as loyal to Snap as "Brutus was to Caesar," Statista commented on Piper Jaffray's bi-annual "Taking Stock With Teens" survey. As a whole, 47 percent of teens surveyed said that the Snapchat app is their social network of choice. Ranking in second place with 24 percent of the vote is Facebook Inc FB's Instagram property, followed by Facebook's core-social media app at 9 percent. Ranking last is Twitter Inc TWTR with just 9 percent of the vote.

While this may seem like a concerning finding for Facebook, the fact is the question posed to the respondents was to select their must-have social media app, Statista noted. In fact, more than half of all teenagers surveyed still use Facebook's core platform at least once a month.

Also, 80 percent of teens surveyed indicated that they log on to both Snapchat and Instagram at least once a month.

By comparison, 11 percent of respondents named Snapchat their must-have app back in Spring 2015. This is followed by Instagram at 29 percent, Facebook's core social media platform at 12 percent and Twitter at 21 percent.

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