Roku Leverages Recent Momentum With New Line Of Audio Devices

Streaming video component maker Roku Inc ROKU announced Wednesday the introduction of new premium audio products: the Roku Smart Soundbar and Roku Wireless Subwoofer.

What Happened

Roku, which known to consumers for technology that facilitates streaming content, will start selling audio products designed to add a "premium sound" experience, the company said in a press release.

The Roku Smart Soundbar is powered by the Roku OS to bring "room-filling sound," while the Roku Wireless Subwoofer offers an "even deeper, richer bass."

Each individual product costs $179.99 and is available for pre-order on Roku.com, the company said. 

Why It's Important

Roku is constantly innovating, Mark Ely, Roku's vice president of players and whole home product management, said in a statement.

"The Roku Smart Soundbar is a great value and makes it easier than ever to add incredible sound and powerful streaming to any TV," he said. "In addition, if you want heart-pounding bass, you can easily add that too."

What's Next

The audio products will start shipping to clients in October and could be seen as a cheaper alternative to Sonos Inc SONO's high-end smart-connected audio devices.

Roku shares were up 6.36% at $166.77 at the time of publication. 

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Photo courtesy of Roku.