"Innovation is one of the hallmarks of the Australian Open, and alongside Infosys we are constantly striving to take tennis to a new level in terms of delivering insightful and engaging digital content," Australian Open Tournament Director Craig Tiley said.
Innovation across the Australia Open includes Infosys' AI match highlights which uses artificial intelligence to deliver highlights of tennis matches to fans within minutes of the match being completed. It aids the task of the media team, via an AI score basis a range of parameters such as crowd noise, player emotion and shot elegance, with the score associated to clips and a suggested highlight reel package.
The Infosys Shot of the Day uses machine learning to pick out the most exceptional piece of skill each day, traversing every shot played at each of the 17+ courts where the action unfolds. The Infosys Match Centre delivers unprecedented statistical insight into each match with a host of live scores and data analytics features such as; MatchBeats and Rally Analysis.
The App delivers more real-time content than ever before, with the dynamic 'What's on' feature as well as providing enhanced interactive capabilities such as a guided navigation via a precinct map and personalized notifications to deliver an unrivalled experience whether at Melbourne Park or following the Australian Open around the globe.
UB Pravin Rao, Chief Operating Officer, Infosys, said, "We are thrilled to be continuing this co-creation journey that sees the AO reimagined with data, insights and digital experiences. As we do for other leading enterprises in the region, the partnership with the Australian Open continues to set new standards of digital maturity in the sports industry."
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