NEW YORK, Aug. 18, 2020 /PRNewswire/ -- Samsara Luggage today announced that it has launched the Samsara Direct initiative to expand the company's direct-to-consumer (D2C) activities by leveraging its digital assets and manufacturing and fulfillment supply chain capabilities. Through Samsara Direct, the company plans to offer additional consumer products that respond to the changing needs of the market. 

"Since the end of 2019, we have focused on developing a new marketing strategy that reaches a broader audience and compliments our robust logistics network. This strategy with our expanding marketing assets and supply chain capabilities have proven beneficial with the changing realities in the marketplace. Most of the company's marketing is currently directed at the end consumer and its promotional efforts are aimed at the digital world and online sales," says Atara Dzikowski, Co-founder and CEO of Samsara Luggage.  

Already known as an innovator in the smart luggage industry (Named "Best Smart Luggage 2019" by Forbes magazine), in March 2020 Samsara Luggage launched the Essentials by Samsara safety kits to address the current demand for protective products. Utilizing its brand name, digital assets and its manufacturing and fulfillment supply chain capabilities, through a strategic marketing effort and utilizing its established supply chain capabilities, Samsara Luggage succeeded in generating significant sales through its Essentials Kit, despite the challenges posed by the COVID-19 pandemic.

Samsara Luggage launched the Nano Bag, a weekender bag treated with nanotechnology that prevents harmful bacteria and germs from developing on the bag's fabric. Samsara Luggage sees the Nano Bag as a shared solution relevant for the current coronavirus pandemic and as travelers continue to want a new level of smart protection in a post-COVID world.

Samsara's Carry-on offers smart features that keep travelers in-the-know of their suitcases' whereabouts and seals the contents of the suitcase with a hard-shell casing that is both waterproof and fire resistant. The smart unit connects to a mobile app to log the suitcase's movements, including when it's been opened out of site. The Samsara Carry-on's ergonomic design doubles as an on-the-go workstation, allowing travelers a way to avoid shared workspaces and maintain their distance during trips. The smart unit also provides a personal charging port free of malware or ransomware found in some public charging stations. The aluminum waterproof surface can easily be cleaned and sanitized, even on-the-go.  

Next Gen Smart Carry-on: Samsara Luggage unveiled its Next Generation smart carry-on at the 2020 Consumer Electronics Show (CES). The Next Generation is the first to market a Wi-Fi Hotspot technology for travelers to access a secured network globally. The smart unit also features a portable and removable wireless charging dock to easily charge cell phones. Equipped with a powerful USB-C connector, the smart unit is also able to charge laptops. Using GPS and Bluetooth (5.1) technology, the IoT tracking solution gives users the most accurate location data for their smart-case. 

Samsara Luggage recently launched its newest product, the Nano Bag, an overnight travel bag treated with a layer of bacteriostatic Nano protection that prevents colonies of bacteria from developing on the fabric. This new addition to Samsara's product line provides a barrier that repels contaminants to keep that bag and its contents hygienic and clean. With the Nano-Bag's smart material, travelers stay protected while exposed to high-traffic areas. 

In response to the coronavirus pandemic, Samsara Luggage launched Essentials by Samsara, a safety kit containing protective products that are currently in high demand. Each kit contains a reusable mask with filter, sanitizing gel, four sanitizing pads and three pairs of disposable gloves.  The Essentials by Samsara safety kit as a shared solution relevant for the current Coronavirus pandemic and even post-COVID as travelers continue to take precautions. 

Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including, without limitation, the following: changes in economic conditions; general competitive factors; the company's success in obtaining new customers; the company's ability to execute its business model and strategic plans; the company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. The company assumes no obligation to update these forward-looking statements.