Yippy Announces Partnership With HighBeam Research and Encyclopedia.com

Yippy, Inc. YIPI reports that it has entered into a strategic partnership with HighBeam Research and Encyclopedia.com, part of Cengage Learning, a global provider of innovative teaching, learning and research solutions. Initial focus of the arrangement will be on exposure of HighBeam Research and Encyclopedia.com content on Yippy.com as well as revenue sharing opportunities between the two companies. Partnership terms include: Yippy, Inc. will provide prominent exposure for HighBeam Research on Yippy.com. HighBeam Research will provide Yippy users full-text content access to HighBeam Research results. Yippy will display Encyclopedia.com results with top reference placement above Wikipedia.com should semantic term(s) permit for K12 products. This arrangement applies across Yippy's desktop, tablet and the new mobile application. Both parties have agreed to a revenue sharing approach that will be mutually beneficial. "Students and instructors have a unique need to access credible, reliable, citable information. Encyclopedia.com and HighBeam Research provide just that. Partnering with Yippy opens up a unique opportunity to put these valuable tools in front of this audience. We will look closely at other ways to utilize Yippy as we develop this partnership," said John Barnes, Executive Vice President, Cengage Learning.