DemandTec Awarded 31st Patent

DemandTec, Inc. DMAN today announced an expansion of its patent portfolio to 31 U.S. and international patents. On August 31, 2011, the United States Patent and Trademark office granted DemandTec patent number 8,010,404 ("Systems and Methods for Price and Promotion Response Analysis"). The latest patent covers techniques developed by DemandTec that enable users to analyze the forecasted volume lift resulting from changes in prices and promotional activity over multiple user-defined product groups. These calculations take into account both the direct impact of pricing and promotional decisions as well as the interactions between products, enabling a more holistic impact assessment. The techniques can be applied to a variety of transaction aggregations such as store, price zone, or shopper segment. "DemandTec continues to blend innovation with practicality by providing our customers with a means for understanding and visualizing merchandising response in the context of their business processes," said Suzanne Valentine, Senior Vice President of Science & Analytics at DemandTec. "We are especially excited about leveraging these capabilities in characterizing the sophisticated shopper segments that our customers are developing, providing them with even greater insight into which strategies appeal to various types of shoppers."