MissFresh Partners With Mengniu Dairy To Expand Into China's Neighborhood Retail Sector

  • MissFresh Limited MF announced a partnership to provide the full range of Mengniu Dairy's 70 dairy products to bring more choices to the MissFresh app and WeChat Mini Program users.
  • MissFresh will supply Mengniu's full range of products, including milk, yogurt, ice cream, and other beverages.
  • Mengniu and MissFresh will also deepen their cooperation in the digital supply chain and jointly upgrade the management process for the dairy product category by launching a new "consumer-to-manufacturer" (C2M) customized yogurt product next year.
  • MissFresh expects the partnership to help expand its presence into China's neighborhood retail sector.
  • Price action: MF shares are trading lower by 15.8% at $5.63 on the last check Tuesday.
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