Big 3 Sports Betting Companies Continue To Dominate Michigan Market

Six months after launching online sports betting, the Michigan market had wagers of $1.69 billion in July, making it one of the top states in the country. Here is a look at the top names for online sports betting and online casino in the state of Michigan.

What Happened: Data for the month of July shows Flutter Entertainment PDYPY-owned FanDuel first with $54.5 million, or 29% market share. This marked the seventh of seven months FanDuel led the state's online sports betting market.

DraftKings Inc DKNG had a July betting handle of $53.4 million, ranking second with a 28.4% market share.

BetMGM, a joint venture from Entain and MGM Resorts International MGM, ranked third with $53.4 million in wagers placed at a 21.8% market share.

Barstool Sportsbook, a brand from Penn National Gaming PENN, posted its first ever market share gain going from 7.1% in June to 7.2% in July with $13.6 million in wagers. Barstool had fallen in Michigan in each previous month with a 23.9% share and 13.3% share in January and February, respectively.

Golden Nugget Online Gaming GNOG, which is being acquired by DraftKings, had wagers of $623,977 in July.

Online sports betting handle was $188.million from 13 sports betting operators in July, down 20% from the previous month. July is seen as a down month based on the sports calendar with the return of NFL preseason games highlighting the month of August.

Related Link: Michigan Online Sports Betting Review: How 6 Apps Fared Plus Early User Data Figures

Online Casino Data For July: On July 22, Michigan online casino companies launched live dealer casino, which helped boost the monthly figures.

Online casino revenue of $92.3 million in July was up 3.5% from June. BetMGM led the way with a 36.7% market share and $343.8 million in handle, while DraftKings and FanDuel ranked second and third with market shares of 16.5% and 15.6%.

BetRivers, a Rush Street Interactive Inc RSI company, ranked fourth with $6.8 million in handle for July. Golden Nugget Online had handle of $5.3 million.

Why It’s Important: Michigan has been seen as one of the top states for online sports betting and iGaming since launching due to its population and the home of several professional sports teams.

Over the last few months, the big three FanDuel, DraftKings and BetMGM have separated from the pack with the others fighting out for fourth and fifth and down the list.

The online gaming market is much more fragmented, but BetMGM continues to show a large dominance in the market.

Michigan could be a good example of what’s to come in additional states launching in 2021 and 2022 if over 10 operators are allowed.