$100 Invested In This Stock Over The Last 15 Years, Would Be Worth This Much

Brown & Brown BRO has outperformed the market over the past 90 days by 12.32%, generating a 13.54% return for its investors over the time period. Now, given this information, it may seem like price appreciation alone is the best way to have made money on this stock, that's not actually the case.

This is because Brown & Brown has been paying out a regular cash dividend every year over the past 15 years. Investors who fail to account for dividends are missing a key ingredient in calculating a stock's profitability over time.

Calculating $100 Cash Growth Since 2006

Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference re-investing dividends can make in your cash growth over a period of time. Dividends surely can matter.

You can check out Benzinga's dividend data here or in an enhanced view on Benzinga Pro