- PLBY Group Inc PLBY has launched its newest collection of NFTs, Playboy Rabbitars. Playboy will release 11,953 unique Rabbitars, 3D rabbit characters, in NFT form.
- Playboy's Web3 Innovation team created the Rabbitars in partnership with Possible Studios and WENEW, the art studio and blockchain technology company co-founded by Michael Winklemann and Michael Figge.
- In the context of the metaverse, the Rabbitars are NFTs that live on the Ethereum Blockchain as ERC-721 tokens hosted on IPFS (InterPlanetary File System).
- Price Action: PLBY shares are trading higher by 2.52% at $28.48 on the last check Wednesday.
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