Notable Trade Desk Insider Trades $12M In Company Stock

David R. Pickles, Insider at Trade Desk TTD, made a large buy and sell of company shares on November 16, according to a new SEC filing.

What Happened: A Form 4 filing from the U.S. Securities and Exchange Commission states that David R. Pickles exercised options to purchase 96,870 Trade Desk shares at prices ranging from $4.80 to $30.00 per share for a total of $1,192,801 on November 16. They then sold their shares on multiple transactions in the open market. They sold at prices ranging from $105.45 to $110.00 to raise a total of $10,948,535 from the stock sale.

Pickles still owns a total of 497,004 shares of Trade Desk worth, $54,372,237.00.

Trade Desk shares are trading up 1.77% at $109.4 at the time of this writing on Thursday morning.

The Importance of Insider Transactions

Insider transactions shouldn't be used primarily to make an investing decision, however an insider transaction can be an important factor in the investing decision.

In legal terms, an "insider" refers to any shareholder who owns at least 10% of a company. This can include executives in the c-suite and large hedge funds. These insiders are required to let the public know of their transactions via a Form 4 filing, which must be filed within two business days of the transaction.

When a company insider makes a new purchase, that is an indication that they expect the stock to rise.

Insider sells, on the other hand, can be made for a variety of reasons, and may not necessarily mean that the seller thinks the stock will go down.

Transaction Codes To Focus On

Investors prefer focusing on transactions that take place in the open market, indicated in Table I of the Form 4 filing. A P in Box 3 indicates a purchase, while S indicates a sale. Transaction code C indicates the conversion of an option, and transaction code A indicates the insider may have been forced to sell shares in order to receive compensation that had been promised upon being hired by the company.

Check Out The Full List Of Trade Desk's Insider Trades.

This article was generated by Benzinga's automated content engine and reviewed by an editor.