Priceline.com (NASDAQ: PCLN) is set to report fiscal first quarter earnings after today's market close. Analysts expect earnings per share of $3.95, approximately 49% higher than Q1 EPS last year. In addition, the online travel firm is expected to report revenues of $1.04 billion, 29% higher than Q1 revenues last year.

Benzinga checked out StockTwits to see what users think. Sure enough, their opinions are divided. Some suggest shorting the stock before earnings, some suggest shorting it after earnings, and some advise others to go long. Here is what StockTwits users are anticipating for this release:

Encouraging others to buy and hold Priceline, user BOSSMONEY writes, “$PCLN May see run-up last hour. Those w/ balls will hold a position, and if ER misses then sell immediately in AH.. Minimal risk,huge reward.”

TrendHunter takes a different position, writing, “$PCLN looks to be a good short going into earnings, but a high risk face ripper”

Announcing an intention to short Priceline after earnings, user 1StatArb1 writes, “I can't wait to short $PCLN into the ground after inevitable earnings pop, I'll put it in the graveyard with $OPEN and $NFLX"

Seeking affirmation from fellow users, reuvenohr writes, “holding $PCLN through earnings. anyone with me?”

US equity markets close in around ten minutes. Shares of Priceline.com are currently trading near $719, up around 0.5% since market open.

Good luck to anyone who plans on trading the stock around today's earnings release.

Disclosure: At the time of this writing, I did not own shares of any companies mentioned in this post.